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As a contract brand designer for Luma Health, I contributed to their mission of transforming patient-provider communication. My work included designing an intuitive, user-focused landing pages, creating polished whitepapers to support their thought leadership, and producing a range of branded assets. Each deliverable aligned with Luma Health’s brand identity, ensuring consistency and impactful presence across all platforms.
Project Scope:
— Web Design
— Motion Ad Design
— Collateral
Website Design
I designed web pages for Luma Health’s new products and AI features, collaborating with the dev team to create custom modules and calculators that showcased key functionalities and user journeys. The designs focused on clarity, engagement, and seamless integration with Luma Health’s brand, driving awareness of their innovative solutions.
Digital Ad Design
I designed a series of whimsical, over-the-top advertisements for Luma Health, placed strategically in the Madison airport to target professionals from Epic Systems. These bold designs were crafted to stand out in a busy travel hub, incorporating playful visuals and clever messaging that tied into the airport theme. The result was an eye-catching campaign that blended imagination with purpose.
