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Dozuki is a software company that empowers businesses to improve their operations through intuitive digital work instructions and knowledge-sharing tools. As the staff designer, I led the creation of a refreshed branding system that embraces a grittier aesthetic, reflecting the authentic history and resilience of the manufacturing industry.
The new visual identity incorporates rugged textures, bold typography, and an industrial-inspired color palette, connecting with Dozuki’s roots while maintaining a modern edge.
Rebrand Scope:
— Typography and color
— Social media templates
— Merch
— Web design
— Video
— Brand guidelines
Extended Brand
Color Palette
The extended brand color palette draws its inspiration from the authentic textures and tones of the factory floor. Vibrant accent colors—reminiscent of safety markings and industrial signage—add energy and clarity, bringing balance to the palette. Together, these colors create a dynamic and cohesive system that feels grounded in the manufacturing world while supporting a modern, professional aesthetic.
Typography
A well-matched family of typefaces anchor the visual identity and can bring a bit of attitude when necessary, but can also be polished and professional for more “buttoned-up” applications.
Website Design
A newly designed company website bring all the branded elements together and further telling the Dozuki story.
Print, Social & Merch
Applied the new brand style across all branded assets, even some cool new company swag.
Video
I applied the company’s refreshed branding to a series of videos, ensuring consistency across all other branded assets. Each video was designed to align with the updated brand aesthetic, enhancing engagement and reinforcing the company’s messaging.
Podcast Assets
Created a logo and brand style for the company podcast, that while it's own unique brand, still feels true to the Dozuki vibe.
